A Brand called 'you'
Personal branding is the process of developing an online ‘footprint’ that is created around your name or your career. Digital savvy job seekers are using their footprint to express and communicate their skills and personality to potential employers, hire managers and recruitment consultants.
With social recruiting the new way to hire, job seekers are using their personal brand to tell prospective employers who they are and what they have to offer.
A brand called ‘You’ is now your most powerful tool, and learning how to use it could grab the attention of a hire manager looking to fill a dream role.
Why you need a Personal brand
In this ever-evolving job market, the competition to land your dream job is fierce. Hire managers and recruiters no longer have the luxury of time on their side, with AI and Robotic screening set for 2019 CV’s are going to get scanned quicker, candidates will be screened by computers and the 6 seconds you did have to make that first impression is practically gone.
Your name will probably be googled first, then your photos screened and already an opinion is being formed.
- Taking control of your brand will enable you to control how people see you.
- Create an authentic expression of who you are, what you value and what you want to accomplish.
- A strong and positive personal brand will help you to be memorable.