The primary purpose of this role is to accelerate paid advertising and media buying through existing ad networks and through building new platform partnership for the clients New Categories portfolio.

The role will also be pivotal in helping the client to establish global guidelines, reports and best practices in paid advertising and delivering measurable results alongside the Category Teams and Insights & Foresights Team as well as working closely with partner agencies and partners.

Key Accountabilities

Drive global media planning and buying across key paid social and programmatic channels as well as direct media buying
Help develop a global paid media strategy, including objectives, and targets across brands and end markets
Work closely with end markets to support them in hitting their performance objectives and maximising paid awareness, conversion, and revenue locally and globally
Drive end to end global campaigns overseeing media strategy, planning, buying, content management, and ongoing performance optimisation
Monitor end market activations to ensure best practice and compliance
Set up global reporting for paid media performance tracking and ongoing optimisations
Help with outreach and establishing new media partnerships and drive pilots to test feasibility and performance
Work closely with the Category Teams to ensure content created is fit for purpose and optimal for paid campaigns
Work closely within the wider team (Partnerships, Paid Social, Authorship programme managers) to incorporate potential activations into global paid media plan

Knowledge, Skills, Experience

Extensive experience in media planning and buying across paid social platforms, display media, paid search, and direct buying
A good understanding of paid social ad buying platforms in terms of ad set up and reporting on a global scale
Strong experience in managing omni-channel global paid media campaigns to reach target goals
Demonstrated relationship building capabilities with internal and external stakeholders
Experience working for a media agency or closely with media agencies is preferred
Strong understanding of paid media reporting and analytics
Effective communication and presentation skills in reducing technical problems into digestible and actionable insights for senior managers
Ability to work across a large organization and cross functioning teams